When you need to make a profound statement to a loved one, add color to an event, bring to life your wedding fantasies, celebrate the life of a departed one or simply glam up your interior decor... you will most likely consult a florist to help you out.
These group of awesome individuals have the skills and flair to capture emotion through the art of floral arrangement. With their unique eye of floral vision, we can say that florists do make life feel much better.
They are Passionate
It takes raw genuine passion to be a good florist. This is a character that you can readily see in any florist that you meet. Being passionate about their job allows florists to see the beauty, feel the fun and enjoy their job.
“We chose this job with passion and love. We are scholars of floral art, creators of dreams, a unique couple, inseparable, mother and daughter, pink and poppy, black and white… We are Antonella and Annalisa!” said Annalisa of Fiori Bertola about their team during a past exclusive interview.
They are very creative
Just like how a painter faces a blank canvas, a good florists can clearly visualize their floral creation and proceed to work their magic using various techniques to bring their creations to reality. After-all, they are artists and flowers & art are very much in sync with each other. You can find tradition forms of floral art, abstract designs, modern designs… the list is endless. An example is floral artist Timo Bolte when he says.
“My concept of combining all styles, architecture, social components, design trends and personality of the artist in floristic work is what makes my signature. For me the most important are repetitions of stylistics, design or other elements. I am always happy when the client or any other audience see and realize the topic or theme of my design” he says.
They help evoke emotion
Just how adorable does a bride look when she stands at the end of an aisle clutching a beautifully designed bouquet. That alone can serve as a wonderful memory of her big day. According to studies, flowers have an immediate impact on happiness; have a long-term positive effect on moods and allow people to make more intimate connections. A good flower arrangement will definitely do the trick during any important occasion. Be it a formal event, a gala dinner, a wedding, a funeral or as a gift to a loved one. The architects of these floral emotions are the floral artists. French floral designer Cindy Gunther had this to say.
“I don’t sell flowers, I sell a message, feelings and emotion. That is the reason, I prefer to do things differently. My enthusiasm is driven by working with variation when it comes to styles, materials, trends, shapes and colors.”
They sacrifice and are highly motivated
As other people spend considerable time with their families and loved ones during main flower holidays such as Christmas, Mother’s Day and Valentine’s Day, florists are always busy working around the clock to ensure that their clients get the very best to make such days more special. Now that is what is called sacrifice and motivation.
“On Valentine's Day we probably deliver around 500 orders, and that's not counting pickups," said Abbey Shelton, manager at Rose Garden Florist during a past interview with Paducah Sun US. "He adds thats the number is closer to 600 or 700 including flowers picked-up in the store and that this number is considerably lower on other days.
They teach and inspire
Established florists are always ready to share their floral art skills, advice and knowledge through various platforms such as seminars & demonstrations, floral design competitions, online avenues and florist associations and groups. This knowledge sharing is in keeping the art dynamic and ensuring a fresh generation of floral artists is there to cater for clients in the future.
Some florists use youtube and facebook among other web platforms to share ‘making of’ inspirational videos. Other platforms such as MyFlorist.Com allow florists to interact with peers in the industry. Another example are schools such as Araik Galstyan Moscow International Floral Design School which offers beginner classes and master classes conducted by well known floral designers.
They are 'competitive'
Floral design competitions are a melting pot of sheer talent. During such events, top floral designers square it out with each other through creations that incorporate colors, texture, composition and of-course incredible spontaneity. The beauty about floral design competitions is not only in the incredible designs but also in the good sportsmanship and equally incredible festive atmosphere during the events.